With rising mental health issues in the FIFO community, she wanted to help them by teaching meditation as a tool to help cope and overcome their mental struggles. But she had no idea where to start.
We went on a discovery call and asked her a few questions such as 🎯 What does she want to be remembered for and what sort of messaging doe she wants to get across.
She was still unsure and needed guidance to gather that information.
Initially, she came to us wanting to have a website so that she could sell her meditation classes.
The old P99 would give her what she wants and build her a website which would most likely not bring any result.
Instead, we managed to get into the root and build her brand’s foundations, her offer and find her people through brand strategy.
We even came up with a launch trigger to help her launch her business!
Through brand strategy, she now has so much clarity and confidence in her brand that she took the courage to work as a FIFO worker and start her new chapter in life! ✨
Brand strategy is not only here to give you the roadmap and clarity in your business, but also the confidence and courage to achieve your business goals!
Getting your branding right means putting your audience first and connecting with their hearts and minds.
If you’re a brand that embodies inclusivity within your organisation, let’s help you embody this on your digital home as well
Acknowledgement of Diversity
Platinum99 celebrates the extraordinary diversity of people’s neurotypes, genders, sexualities and relationships and is passionate about inclusion.
