Here is a brand design for Compass Inclusion Services, who started off doing a brand strategy first. We identified who their audience is, how we can best create our platforms for them, speak to them and engage with them.
We also figured out how we want to be remembered by our audience. The above gave our idea depth and confidence to execute the brand and web design.
Compass Inclusion Services wants to help adults who have children with disability cope and have hope. They also want to collaborate with not for profits, educators and businesses to help bring about their initiative. With this is mind, our brand and design needed to be inclusive (of course), hopeful, simple and resourceful.
Getting your branding right means putting your audience first and connecting with their hearts and minds.
If you’re a brand that embodies inclusivity within your organisation, let’s help you embody this on your digital home as well